Merely
having a web site is not sufficient to guarantee success in today's
technology-driven
business or non-profit world. An attractive and user-friendly
site is a must, yet having an excellent site is no guarantee that
anyone will visit the site. Contrary to some assertions,
simply submitting your site to search engines does not guarantee
traffic. And just as importantly, you need the right kind
of traffic to earn revenue and generate profits.
Success on the Net involves three key, interrelated
elements:
►
Effective Site Design - attractive, yet simple
and intuitive
►
Traffic - both in appropriate quantity and
quality
►
Revenue - a viable return on your time and
investment
MARKETING: THE SECRET TO FINDING
THE KEYS TO SUCCESS
The Internet has progressed
through the early free-for-all stage (1994-1997), the speculative
phase (1997-2001) and the bursting of the dot-com bubble
(2001-2003). Today's Net is characterized by consolidation and
growth of big name companies while an increasing number of small to
medium-sized businesses and organizations strive for solid,
long-term footing in the online world. But even at this late
date, some studies estimate that as many as 50% of all businesses
and organizations still do not have a web site.
Merely having a web presence is
not enough. Although web designers are now readily available
and the promotion of niche web sites has grown into a fairly large
industry focused primarily on
Search Engine Optimization (SEO) and
Google PageRank, effective Net marketing is a far more complex
matter. Site owner be warned: promotion scams are widespread
and many popular SEO strategies and services are marginally
effective at best.
Don't let anyone fool you:
Internet success stories do not happen overnight. Even a
multi-million dollar advertising budget provides no guarantee of
success. Long-term marketing strategy focusing on multiple
dimensions and with specific, obtainable goals is the secret to the
keys of Net success.
I CAN HELP YOU PLAN AND IMPLEMENT
YOUR MARKETING STRATEGY
Having worked with numerous
businesses, non-profit organizations and institutions of higher
education in formulating and implementing Internet marketing
strategies, I have the experience to help you achieve success with
the Internet.
If you are seeking success on the
Net,
contact
me here and describe your business or organizational website,
including where it is now and where you would like for it to be.
I'll be glad to tell you how I can help you achieve online success
(and if I don't think I can be of help to you, I'll let you know).
FREE HELPS FOR SOME OF THE NET'S
MOST PRESSING PROBLEMS
Merely
having a web site is not sufficient to guarantee success in today's
technology-driven
business or non-profit world. An attractive and user-friendly
site is a must, yet having an excellent site is no guarantee that
anyone will visit the site. Contrary to some assertions,
simply submitting your site to search engines does not guarantee
traffic. And just as importantly, you need the right kind
of traffic to earn revenue and generate profits.