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MARKETING CONSULTATION OVERVIEW

 

A website is useless if no one visits it.  And for commercial sites, success cannot be achieved unless visitors are transformed into customers. 

Internet success is my specialty.  Over the past eleven years I have founded and developed a wide variety of successful websites.  One of my sites is ranked among the most popular tourism sites worldwide, dominating its niche.  Over the past ten years one or more of my various sites has been featured in the print editions of virtually all major newspapers and many smaller newspapers in America (including multiple times in USA Today), by many major magazines and other media corporations in print and/or digital media (including National Geographic, Rand McNally, CBS News, Public Broadcasting Corporation, Smart Money Magazine and PC Magazine).  I've been interviewed by the New York Times for a special feature on the online travel industry and consulted with and done contract work for businesses, educational institutions and non-profit organizations.

Most importantly, my own sites are financially profitable, and I've helped other businesses and organizations improve the profitability of their own sites.  If your business or organizational web site needs to move to the next level, my Internet marketing services can be helpful for you or your business.  You won't get a lot of pie-in-the-sky promises of quick riches, undecipherable tech babble, or packaged, mechanical answers.  What you will get is down-to-earth analysis, realistic suggestions and solid guidance for achieving lasting success on the Internet.

 
SITE ANALYSIS SERVICES
 
Achieving and maintaining success on the Internet is an ongoing exercise in Site Analysis.  The Net is constantly changing; today's big trend will soon be gone, replaced by the "next big thing."  Ongoing success hinges on understanding the dynamics of your web presence in order to set (and reset) new goals for your site. This Site Analysis Service focuses on six categories of site analysis:
1)  Statistics Log Analysis - deciphering your website statistics log
2)  General Search Engine Ranking Analysis - identifying areas that need improving
3)  Google-Specific Analysis - suggestions for fine-tuning your site for Google
4)  Traffic Rankings Analysis - comparing your site to those of your competitors
5)  Incoming Link (or Backlink) Analysis - identifying incoming links and effectiveness
6)  "Buzz" Analysis - determining if your site is generating enough word-of-mouth publicity

If you need a down-to-earth quantitative analysis of where your site is now, and what you should focus on in the future to increase your site traffic, I offer a comprehensive 24-point Site Analysis for only $500 Contact me for more information; this offer applies only to family friendly sites.

 
SITE REVIEW AND WEB DESIGN ANALYSIS
 
Perhaps you already have a handle on quantitative analysis of your web site.  Good.  The next step is to incorporate that knowledge into your site design and structure.  If your site needs an overhaul, consider a comprehensive web design and site analysis package.  For $1000, I'll review your site and offer specific suggestions in regards to site design and structural changes that can increase traffic and revenue.  Contact me for more information; this offer applies only to family friendly sites.
 
IN-PERSON SITE ANALYSIS, REVIEW AND WEB DESIGN CONSULTATION
 
In-person Site Analysis, Review and Web Design Consultation is available starting at $2000 plus any applicable travel expenses.  Contact me for more information; again, this offer applies only to family friendly sites.
 
RECOMMENDATIONS
 
Feel free to ask me for recommendations from current clients.
 
FREE SITE HELPS
 
Free Helps for Web Site Owners:
Three Keys to a Successful Internet Site

An Overview of Search Engine Optimization (SEO)
Understanding Google PageRank

Free Internet Helps for Everyone:
Getting Rid of Spam
Safe Web Browsing
Top Free Downloads


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© 2007 Bruce T. Gourley